Dancesea Group is a cross-border beauty and hair-health brand group headquartered in Hangzhou, China. We build owned hardware, formulate care lines, and operate global e-commerce stores across TikTok Shop, Shopify and Mercado Libre.
Dancesea Technology (Hangzhou) Co., Ltd. (跳动海外(杭州)科技有限公司) is our operating entity, headquartered in Hangzhou, China.
Shen Wenyang (SAM) is the founder and CEO of Dancesea Group. A serial cross-border entrepreneur, SAM has built operations across hair-care hardware, beauty supplements and global e-commerce, with a focus on owned-brand R&D and platform-native marketing.
Beauty should never cost your hair.
We exist for the women whose hair is curly, thick, dry, or damaged — the customers most underserved by mass-market beauty tools. Our entire portfolio — from owned hardware (CRFTOP Airform®) to companion care (Keepreety® Nature), to operated brands (LANDOT, LAST for Beauty) — is built around one outcome: heatless hair health.
Our flagship owned hardware brand. Wet-to-dry airflow styling, engineered to deliver salon-grade results without the heat damage of traditional straighteners. Benchmarked against Dyson Airstrait. European Community Design (EU RCD 015135792-0001) and UK Design (6512325) secured.
The CRFTOP companion care line — plant-based heat protection sprays, repair oils and styling care. Brand narrative benchmarked to Olaplex and K18.
Exclusive distribution partner for the LANDOT hair-tool category — operating flagship and partner stores across United Kingdom, Germany, Spain, France, Italy and Ireland.
Joint-venture health and beauty supplements brand, operating in Brazil through TikTok Shop and Mercado Libre.
We operate our own data and integration infrastructure — including direct integrations with TikTok Shop Open API and TikTok Marketing API — to power inventory, finance, fulfillment, and advertising analytics across markets. All customer data is processed in accordance with our Privacy Policy.